TYR is founded, focusing on providing high-performance, stylish swimwear for competitive swimmers.
Introduces the Femme T-72, the first goggle specifically designed for women.
Develops advanced technical suits like the Tracer Light, Tracer B, and AP12.
Becomes the title sponsor of the USA Swimming Pro Swim Series and signs major athletes, including Katie Ledecky.
Co-founder Steve Furniss retires after 34 years.
Expands into the CrossFit/functional fitness market, launching specialized training apparel and footwear.
Opens its first flagship retail store at Roosevelt Field in Garden City, NY, and becomes the official footwear/eyewear partner for the World's Strongest Man competition.